FUJIFILM & AQUATECH collaborated to design a state of the art camera housing system for the X Series & GFX System Products which is a line of digital cameras produced by Fujifilm. The series encompasses fixed lens and interchangeable lens mirrorless cameras and premium compact point-and-shoot cameras aimed at consumer, enthusiast and professional photographers. AQUATECH since 1998 has created underwater Imaging housing solutions for Professionals, Prosumers and Amateur Photographers alike. Following their new design our objective was to create an emotion-driven campaign to launch the “Edge Pro”.

OBJECTiVE ____